Keytin Music Fund
Brand identity and launch assets for Keytin, an early-stage music investment startup.
Services
Branding Pitch Deck Landing Page
Client
Keytin Music Fund
Agency
Personal
This was a proper ground-up job. Starting with the brandmark and visual direction, then rolling that into a styleguide, pitch deck, and a simple landing page to get things out into the world quickly. The brief was pretty open, but centred around creating something that felt modern, credible, and a bit different to the usual finance space. The brand needed to walk a bit of a line. It had to feel legit enough for investors, but still have energy and relevance for artists. We landed on something bold and flexible that could stretch across decks, web, and social without losing its shape. The pitch deck in particular became a key piece, helping bring the idea to life in a way that felt clear and confident.
Jono and Celeste were great to work with. Clear thinking, open to ideas, and genuinely pushing to make something good rather than just ticking boxes. It made the whole process feel collaborative in a good way, not drawn out. Overall it came together quickly, which is kind of the nature of these early-stage projects. We were making decisions in real time and applying them straight into live assets, which helped sharpen things up fast. End result is a solid foundation they can keep building on as the business grows.